“SEP 14 2001” – this date should give all of you hope! Because it relates to a personal story that happened in times of global uncertainty, fear and a “black swan” event that left humanity
The pace of evolution in travel technology is staggering: about 6 years ago, when I took up my position at Expedia Partner Solutions (back then called “EAN – Expedia Affiliate Network”), I came into early
Whereas Bitcoin only a few years ago was being laughed at as the currency of some true online nerds, the situation especially with the arrival of Ethereum, the next generation Bitcoin which then additionally holds
The following story is a true story and should give you some food for thought…and not only if you ever have been on a ski slope in your life, but read the whole thing first…
So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate
Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display
Publications and Articles
Post on AI Design Thinking - Jun '24
Re-post of Make-or-Break Article - Apr '24
How to Make or Break a Travel Business with AI - Apr '24
Interview: AI Digital Transformation - Apr '24
"Deviceless Travel" - Mar '24
AI & Tourism: Transforming Customer Experiences - Feb '24
My professional journey
I currently work on designing IT solutions for large and mid-sized travel companies
I was the Head of the Travel & Hospitality Divison as Vice President
I am a former Chief Product Officer for the Supply Division of HRS
I was in charge of 180+ technology partners @ Expedia's B2B business
Indepth marketing expertise around SEO, SEM, Affiliate and Display Marketing
I am a former startup founder including including successful exit
Foundations of my education have been formed here
My degree in "Tourism Management" to kick off my career
"Human Resources in Business", part of my Management Trainee Program
Bachelors Degree in "Media Managment" with hons.
A Masters in Business Administration, summa cum laude
Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.
On my blog here you can find my latest thoughts around trends and industry developments
If you want to connect directly you can do this right here:
Connect on LinkedIn© 2025 Fritz Oberhummer
