Oberhummer

Visions about Travel & Technology

Three AI/ML areas to focus on next 6 months

As we transition from the initial excitement around AI/ML into a consolidation phase over the next six months, the focus for E-commerce and Travel & Hospitality companies will likely be focusing on optimizing data pipelines, augmenting live and historic data, and multiple specialized AIs for enhanced governance and outcomes.


This refining of AI use will be the next step for continued AI used without a lot of the current woes taking place - but also most importantly now helping with efforts to cost control the use of AI through optimized scenarios for processing-power application...

Expedia Affiliate Network
Fritz Oberhummer

Setting new standards for travel technology

The pace of evolution in travel technology is staggering: about 6 years ago, when I took up my position at Expedia Partner Solutions (back then called “EAN – Expedia Affiliate Network”), I came into early

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blockchain for travel: winding tree
Blockchain
Fritz Oberhummer

Why “Bitcoin for Travel” is flawed…

Whereas Bitcoin only a few years ago was being laughed at as the currency of some true online nerds, the situation especially with the arrival of Ethereum, the next generation Bitcoin which then additionally holds

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Expedia Affiliate Network
Fritz Oberhummer

SEO/SEM Strategy Analyst needed – join us!

So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate

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Featured in

Publications and Articles

Future Travel

Post on AI Design Thinking - Jun '24

Everything ai in Travel

Re-post of Make-or-Break Article - Apr '24

Business Reporter

How to Make or Break a Travel Business with AI - Apr '24

aiTech Trend

Interview: AI Digital Transformation - Apr '24

TravelTech Essentialist

"Deviceless Travel" - Mar '24

CLH News

AI & Tourism: Transforming Customer Experiences - Feb '24

My education

Foundations of my education have been formed here

Tourism Academy

My degree in "Tourism Management" to kick off my career

San Diego City College

"Human Resources in Business", part of my Management Trainee Program

Macromedia University

Bachelors Degree in "Media Managment" with hons.

FOM University

A Masters in Business Administration, summa cum laude

About me

Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.

On my blog here you can find my latest thoughts around trends and industry developments

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© 2024 Fritz Oberhummer