Oberhummer

Travel & Technology Consulting

The 5 stages of AI in Travel & Hospitality

The travel industry does not need more AI hype. It needs a clearer view of what is actually changing, what comes next, and where travel companies should place their bets now. In this post, I break AI adoption in travel into five practical stages — from knowledge layer to AI-native operating model — and explain where value is created, where risks emerge, and why leadership matters more than ever.
Description of Real AI Jobs coming up

Real future AI-jobs

As AI continues to evolve, the landscape of job roles is shifting dramatically. Hence I thought of exploring some ideas won where we are heading next and I came up with a list of ten exciting future AI roles that might become crucial in the coming years.

Read More »

Crowdstrike Outage: Op-ed @ Phocuswire

I have had the honor to be asked by the editorial staff from Phoucswire to write an opinion piece on how a massive IT outage in the travel industry could possibly prevented.

In my opinion piece on Phocuswire I gave a quick overview of possible measures…

Read More »

Three AI/ML areas to focus on next 6 months

As we transition from the initial excitement around AI/ML into a consolidation phase over the next six months, the focus for E-commerce and Travel & Hospitality companies will likely be focusing on optimizing data pipelines, augmenting live and historic data, and multiple specialized AIs for enhanced governance and outcomes.

Read More »

The Evolution of AI: Hoplites, Centurions and Napoleon

Machine learning has transitioned from human-guided algorithms to AI creating its own rules. As AI becomes increasingly integrated into our daily lives, it’s crucial to consider how its future will unfold. By drawing parallels to human evolution—specifically through the lens of warfare—I explore some intriguing similarities and potential paths for

Read More »

Interview at ITB Berlin

I was interviewed at ITB Berlin around the questions of AI in travel and hospitality. How can companies get more with less? Is your data good enough for AI? Can we finally look up from our phones with deviceless travel? A lot of answers for you in this short

Read More »

Featured in

Publications and Articles

Future Travel

Post on AI Design Thinking - Jun '24

Everything ai in Travel

Re-post of Make-or-Break Article - Apr '24

Business Reporter

How to Make or Break a Travel Business with AI - Apr '24

aiTech Trend

Interview: AI Digital Transformation - Apr '24

TravelTech Essentialist

"Deviceless Travel" - Mar '24

CLH News

AI & Tourism: Transforming Customer Experiences - Feb '24

My education

Foundations of my education have been formed here

Tourism Academy

My degree in "Tourism Management" to kick off my career

San Diego City College

"Human Resources in Business", part of my Management Trainee Program

Macromedia University

Bachelors Degree in "Media Managment" with hons.

FOM University

A Masters in Business Administration, summa cum laude

About me

Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.

On my website here you can find my latest thoughts around trends and industry developments

You can also connect here:

Connect on LinkedIn

© 2026 Fritz Oberhummer