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How AI can supercharge GDS integrations

2026/08/14 No Comments

GDS integrations rarely take months because teams cannot write API calls. They take months because booking, pricing, ticketing, payments, servicing, protocols, inconsistent content, and edge cases must work as one system.

This article looks at where time is really lost—and how AI, knowledge graphs, reusable flow specifications, and experienced human oversight can compress development from months to weeks without turning production into a casino.

Guest Article “You don’t shift goods. You shift people”

2026/07/08 No Comments

I recently had the pleasure of speaking with my former Expedia colleague Artem Siminenko about one of the biggest topics shaping our industry: how travel companies can move from AI experimentation to real operational impact.

Our discussion explores why successful AI adoption is less about chatbots and more about redesigning workflows, modernising integrations, strengthening governance, and solving genuine business problems. We also discuss agentic travel, airline technology, GDS infrastructure, and why AI will amplify existing processes—for better or worse.

The 5 stages of AI in Travel & Hospitality

2026/04/14 No Comments

The travel industry does not need more AI hype. It needs a clearer view of what is actually changing, what comes next, and where travel companies should place their bets now.

In this post, I break AI adoption in travel into five practical stages — from knowledge layer to AI-native operating model — and explain where value is created, where risks emerge, and why leadership matters more than ever.

Real future AI-jobs

2025/06/30 1 Comment

As AI continues to evolve, the landscape of job roles is shifting dramatically. Hence I thought of exploring some ideas won where we are heading next and I came up with a list of ten exciting future AI roles that might become crucial in the coming years.

The Evolution of “Mega SaaS” in Travel Technology: A Post-Covid Transformation

2025/05/16 No Comments

In the past decade, travel tech providers have emerged with “all-in-one” SaaS solutions, but most only cover about 80% of clients’ needs, leaving room for bespoke work. Many of these companies, founded by former GDS or travel supply professionals, capitalized on the growing demand for affordable, scalable solutions.

However, the pandemic disrupted the market, leading to fierce competition and significant cash-flow challenges. By mid-2025, Juniper and Travelsoft are set to dominate the travel tech landscape, each using strategic acquisitions and expansion to build a powerful “Mega SaaS” presence – find out more about the backgrounds and what that means here.

Crowdstrike Outage: Op-ed @ Phocuswire

2024/07/22 No Comments

I have had the honor to be asked by the editorial staff from Phoucswire to write an opinion piece on how a massive IT outage in the travel industry could possibly prevented.

In my opinion piece on Phocuswire I gave a quick overview of possible measures…

Oberhummer.

Operator-led advisory for travel technology, AI and growth.

Travel technology is complex.
Most advisors have never shipped it.

Seven advisory disciplines. One integrated practice.

AI/Agentic Workflow Design

Integration Strategy

Growth & Partnerships

Technical Due Diligence

Executive Sparring

Interim Product & Technology Leadership

M&A, PE and VC Advisory

I have been in your seat.
That changes everything.

Insights from the field