Oberhummer

Visions about Travel & Technology

The Evolution of “Mega SaaS” in Travel Technology: A Post-Covid Transformation

In the past decade, travel tech providers have emerged with "all-in-one" SaaS solutions, but most only cover about 80% of clients' needs, leaving room for bespoke work. Many of these companies, founded by former GDS or travel supply professionals, capitalized on the growing demand for affordable, scalable solutions. However, the pandemic disrupted the market, leading to fierce competition and significant cash-flow challenges. By mid-2025, Juniper and Travelsoft are set to dominate the travel tech landscape, each using strategic acquisitions and expansion to build a powerful "Mega SaaS" presence - find out more about the backgrounds and what that means here.
Artifical Intelligence
Fritz Oberhummer

Crowdstrike Outage: Op-ed @ Phocuswire

I have had the honor to be asked by the editorial staff from Phoucswire to write an opinion piece on how a massive IT outage in the travel industry could possibly prevented.

In my opinion

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Artifical Intelligence
Fritz Oberhummer

Three AI/ML areas to focus on next 6 months

As we transition from the initial excitement around AI/ML into a consolidation phase over the next six months, the focus for E-commerce and Travel & Hospitality companies will likely be focusing on optimizing data pipelines,

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Artifical Intelligence
Fritz Oberhummer

Interview at ITB Berlin

I was interviewed at ITB Berlin around the questions of AI in travel and hospitality. How can companies get more with less? Is your data good enough for AI? Can we finally look up

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Travel Technology
Fritz Oberhummer

The future of travel is deviceless

Travel is change – the shift from historic, personalized travel to today’s impersonal, technology-driven experience has propelled the industry to new heights.

But where do we go next? What role will “Digital Transformation” have in

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Business Travel
Fritz Oberhummer

99 Business Traveler Tricks

Up, up, aaaand away! For many of us, the sky isn’t merely a backdrop to our daily lives, but a second home, a pathway to success, and a space where we forge connections that fuel

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Featured in

Publications and Articles

Future Travel

Post on AI Design Thinking - Jun '24

Everything ai in Travel

Re-post of Make-or-Break Article - Apr '24

Business Reporter

How to Make or Break a Travel Business with AI - Apr '24

aiTech Trend

Interview: AI Digital Transformation - Apr '24

TravelTech Essentialist

"Deviceless Travel" - Mar '24

CLH News

AI & Tourism: Transforming Customer Experiences - Feb '24

My education

Foundations of my education have been formed here

Tourism Academy

My degree in "Tourism Management" to kick off my career

San Diego City College

"Human Resources in Business", part of my Management Trainee Program

Macromedia University

Bachelors Degree in "Media Managment" with hons.

FOM University

A Masters in Business Administration, summa cum laude

About me

Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.

On my blog here you can find my latest thoughts around trends and industry developments

If you want to connect directly you can do this right here:

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© 2025 Fritz Oberhummer