
Interview at ITB Berlin
I was interviewed at ITB Berlin around the questions of AI in travel and hospitality. How can companies get more with less? Is your data good enough for AI? Can we
All Insights
Field notes on product, architecture, AI workflows and growth in travel technology, written from the operator side of the table.

I was interviewed at ITB Berlin around the questions of AI in travel and hospitality. How can companies get more with less? Is your data good enough for AI? Can we

Travel is change – the shift from historic, personalized travel to today’s impersonal, technology-driven experience has propelled the industry to new heights.
But where do we go next? What role will “Digital

Up, up, aaaand away! For many of us, the sky isn’t merely a backdrop to our daily lives, but a second home, a pathway to success, and a space where we forge

No doubt, we currently live in troubled times; but for the history of mankind this hardly news and the only constant always ever has been “change and challenge”, leaving its mark on all of those who came before us. To countersteer the many effects which such times bring (anxiety, stress, fear, hate) many ancient societies

“SEP 14 2001” – this date should give all of you hope! Because it relates to a personal story that happened in times of global uncertainty, fear and a “black swan” event

The pace of evolution in travel technology is staggering: about 6 years ago, when I took up my position at Expedia Partner Solutions (back then called “EAN – Expedia Affiliate Network”), I
© 2026 Fritz Oberhummer · All rights reserved