Advisory Services

Seven disciplines.
One operator with 25+ years in travel technology.

Structured engagements for travel & hospitality companies that need experienced guidance on product architecture, AI adoption, system integration, growth strategy and interim product/technology leadership.

01

AI Workflow Design

Right for you if:

You’re a product or engineering leader trying to move an AI initiative from prototype to production without derailing your core booking flow.

Most travel AI projects stall between proof-of-concept and launch. The models work in the notebook; they break in production when a PNR is malformed, a hotel has no photos, or the real-time pricing API times out. I bridge that gap with workflow design that is resilient by default.

  • AI use-case prioritisation matrix
  • Workflow architecture diagram
  • Fallback & error-handling specification
  • Vendor/model selection brief
  • Integration checklist for engineering
  • Acceptance criteria for QA
  • 4-week sprint (audit + design + spec)
  • Ongoing retainer (monthly review + iteration)
  • Workshop only (1–2 days, team alignment)
02

Integration Strategy

Right for you if:

You’re evaluating GDS vs. aggregator vs. direct-connect for flights, assessing NDC readiness, or trying to rationalise a messy multi-vendor hotel stack.

Travel distribution is littered with 30-year-old interfaces, vendor lock-in and contradictory claims. I give you a vendor-neutral view of what to connect, in what order, and at what cost — before you sign anything.

  • Current-state stack audit
  • Vendor comparison matrix (GDS / NDC / aggregator)
  • Integration sequencing roadmap
  • API contract review notes
  • Build vs. buy analysis
  • Engineering effort estimates
  • 2-week audit + report
  • 6-week full integration roadmap
  • Vendor negotiation advisory (add-on)

03

Growth & Partnerships

Right for you if:

You’re a travel tech founder or growth leader who wants to add revenue through partnerships but doesn’t know how to structure, pitch or operationalise the deal.

Most partnership conversations die in the commercial structuring phase. I’ve been on both sides of these deals — as vendor and as buyer — and I know how to design arrangements that both parties will actually honour.

  • Partnership opportunity map
  • Commercial structure memo
  • Partner outreach materials
  • Negotiation playbook
  • Integration requirements brief
  • Revenue sharing model
  • 3-week partnership sprint
  • Active deal support (as needed)
  • Long-term partnership programme design

04

Technical Due Diligence

Right for you if:

You’re a VC, PE firm or corporate buyer evaluating a travel technology acquisition, or a founder preparing for investor technical scrutiny.

Generic tech DD frameworks don’t understand travel. I assess platforms against travel-specific benchmarks: PNR handling, live inventory reliability, payment tokenisation, loyalty system integrity and API SLA credibility.

  • Architecture assessment report
  • Technical risk register
  • Code quality indicators
  • Team & process maturity evaluation
  • Travel-specific compliance checklist
  • Red flag summary for investment committee
  • 1-week rapid assessment
  • 3-week full diligence report
  • Ongoing post-acquisition technical oversight

05

Executive Sparring

Right for you if:

You’re a CPO, CTO or founder making high-stakes technology or product decisions in travel and need a trusted thought partner — not a presentation.

Boards and investors aren’t always the right sounding board for hard technical calls. I work with a small number of senior leaders on a monthly retainer — direct, fast and completely confidential.

  • Monthly 1:1 sessions (90 min)
  • Async availability for time-sensitive decisions
  • Quarterly roadmap review
  • Board deck review on request
  • Monthly retainer (3-month minimum)
  • Quarterly retainer (lighter touch)
  • One-off strategy day

06

Interim Product & Technology Leadership

Right for you if:

You need senior product or technology leadership for 3-12 months while you stabilise delivery, reset priorities, and hire the permanent CTO, CPO, VP Product or technology lead.

Bridge the leadership gap without losing momentum. Roadmaps drift, vendors wait, product discovery loses focus and the permanent hiring process competes with day-to-day delivery. I step in as a senior interim product and technology leader who understands travel systems, commercial pressure and engineering reality.

  • 30/60/90-day leadership plan
  • Roadmap and delivery triage
  • Product and engineering operating rhythm
  • Vendor and stakeholder decision support
  • Permanent-leader hiring scorecard
  • Clean handover package for the incoming leader
  • 3-12 month interim CTO, CPO, VP Product or technology leadership role
  • Fractional interim leadership, typically 2-3 days per week
  • Transition support during permanent hire onboarding

Extension of core expertise

M&A & Investment Advisory

An operator who can read a travel tech stack is exactly who investors and founders need when a deal is on the table. These four services are available as a selective extension of the core advisory practice.

07A

Tech & Commercial Due Diligence

Right for you if:

You’re an investor or acquirer who needs a travel-sector expert to validate the technology and commercial claims of a target company.

Standard technology DD misses the travel-specific failure points: legacy GDS coupling, PNR data quality, inventory reliability under load, and the gap between API documentation and actual behaviour in production.

  • Technology architecture review
  • Data quality assessment
  • API & integration audit
  • Commercial model validation
  • Engineering team maturity review
  • Investment committee report
  • 1-week rapid review
  • 3-week comprehensive report
  • On-call advisor to deal team

07B

Sell-Side Vendor Preparation

Right for you if:

You’re a founder or management team preparing for a sale or investment process and want to present your technology credibly.

Poorly packaged technology documentation kills valuations. I help you organise and present your technical assets in the language investors and acquirers actually use — before the DD process starts.

  • Technical data room structure
  • Architecture documentation package
  • API documentation review
  • Known issues register (with mitigants)
  • Engineering team presentation materials
  • 3-week vendor prep programme
  • Data room review only (1 week)
  • On-call during live deal process

07C

Fundraising Support

Right for you if:
 
You’re a travel tech founder raising a Series A or B and need credible, investor-ready technology and product materials.

Investors increasingly scrutinise technology claims early. I help you prepare the technical narrative, respond to investor DD questions and stress-test your product roadmap before the questions are asked by people whose money you need.

Note: This is advisory support only. I do not act as a placement agent or provide regulated financial advice.

  • Technical pitch deck review
  • Product roadmap credibility assessment
  • Investor DD question preparation
  • Technical one-pager
  • Reference architecture for deck
  • Pre-raise preparation package (4 weeks)
  • Ongoing investor process support
  • Data room advisory

07D

Buy-Side Target Assessment

Right for you if:

You’re a fund or corporate development team sourcing travel tech acquisition targets and need someone who can quickly assess whether a company is what it claims.

I assess shortlisted targets against a consistent framework covering technology depth, defensibility, integration complexity and management credibility — before you spend money on formal DD.

  • Target assessment scorecard
  • Technology defensibility rating
  • Integration complexity estimate
  • Sector positioning review
  • Management interview support
  • Go/no-go recommendation memo
  • Per-target assessment (1 week each)
  • Ongoing retainer for deal pipeline
  • Full DD on selected targets

Not sure which engagement fits?

Tell me what you’re trying to solve. A 20-minute call is usually enough to figure out the right approach — or to tell you honestly if I’m not the right fit.