About

I've been in your seat.
That changes what I say.

Fritz Oberhummer. Travel technology practitioner for 25+ years. Operator first. Advisor second.

The operator story

From building platforms to advising the people who build them.

I started my career writing code for booking engines before the word “OTA” existed. Over the following two-and-a-half decades I moved through product, architecture, strategy and executive leadership roles at companies that defined the modern travel technology landscape — including Expedia Group, HRS and Sabre.

I’ve built and shipped products used by millions of travellers. I’ve structured supplier deals worth hundreds of millions in revenue. I’ve led teams through three major platform migrations, two market crashes and one global pandemic — all with live production systems behind me.

That experience is what I bring to every client engagement. Not frameworks borrowed from strategy consulting. Scar tissue from the same problems you’re facing right now.

Core expertise

Travel platform architecture
GDS, NDC & distribution systems
AI & ML productisation
Partnership & commercial strategy
Product leadership & team building
Loyalty & personalisation systems
M&A & transaction advisory
Tech & commercial due diligence

Languages & locations

German (native) · English (fluent) · Spanish (B2) · London, United Kingtom · Remote worldwide

Career highlights

Where the experience comes from.

HRS Group

Chief Product Officer, Supplier Solutions

Led supplier product strategy for one of Germany’s leading corporate lodging and travel technology platforms, covering CRS, GDS, OTA and direct connectivity.

Managed product teams and cross-functional delivery across platform modernisation, supplier integrations and operational turnaround. Delivered a major AWS migration of legacy services and helped reduce support backlog by approximately 80%.

INTELLIAS

Travel, Hospitality & AI/Cloud GTM

Built the Travel & Hospitality vertical from scratch with P&L accountability across cloud, data and AI/ML transformation services.

Created the AI/cloud go-to-market strategy, developed a multi-million pipeline and closed the first multi-million client within six months, positioning Intellias as a transformation partner for travel clients.

Expedia Group

B2B Distribution & Technology Partnerships

Led global commercial strategy and P&L ownership for Expedia Partner Solutions’ third-party technology partnership ecosystem, working with 70+ SaaS and travel technology partners.

Scaled the partner segment from approximately $300M to $1B+ through partner tiering, API monetisation, streamlined onboarding and stronger commercial operating models.

This is the cleanest version. It is senior, impressive and directly supported by the CV. It avoids the problematic claim that you “led platform architecture for global hotel distribution”.

Sabre Corporation

Platform, Distribution & AI Solution Architecture

Led EMEA solution architecture and AI enablement for enterprise travel clients across air, lodging and payments.

Focused on API-first ecosystems, modern integration patterns, NDC and distribution strategy, executive workshops, and practical MCP / agentic AI enablement for travel technology use cases.

This is safer than saying you shaped “Sabre’s initial Agentic AI strategy”, which may sound too corporate-wide or internally sensitive.

Independent Advisory

Travel Technology, DD & Strategic Advisory

Provided independent advisory around travel technology, SaaS platform ecosystems, technical due diligence, market assessment and value-creation roadmaps.

Today, this experience forms the foundation of Oberhummer Travel Technology Consulting: operator-led advisory across AI workflows, integrations, distribution strategy, platform modernisation and transaction readiness.

Oberhummer.

I've been in your seat.That changes what I say.

From building platforms to advising the people who build them.

Where the experience comes from.

Oberhummer.

I've been in your seat.
That changes what I say.