So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate
Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display
Google+ is finally starting to become of age and SEOs now haved added Google+Pages to their daily workflow – which obviously can be strenuous at times since it’s quite likely that a lot of your
Page speed has become a major SEO factor in 2012 and also as a primary factor for user experience of your site: if your site does not load fast enough your potential visitors will be
What if your are missing out on some really valuable backlinks? And not the ones that you still might have to research, but the ones that already exist and point at your page? In my
So Panda is hitting again…and again…and again. And you have to stay up night after night after night to fix the results…*sigh*
Actually, Panda has developed more into a constant cycle where no
Publications and Articles
Post on AI Design Thinking - Jun '24
Re-post of Make-or-Break Article - Apr '24
How to Make or Break a Travel Business with AI - Apr '24
Interview: AI Digital Transformation - Apr '24
"Deviceless Travel" - Mar '24
AI & Tourism: Transforming Customer Experiences - Feb '24
My professional journey
I currently work on designing IT solutions for large and mid-sized travel companies
I was the Head of the Travel & Hospitality Divison as Vice President
I am a former Chief Product Officer for the Supply Division of HRS
I was in charge of 180+ technology partners @ Expedia's B2B business
Indepth marketing expertise around SEO, SEM, Affiliate and Display Marketing
I am a former startup founder including including successful exit
Foundations of my education have been formed here
My degree in "Tourism Management" to kick off my career
"Human Resources in Business", part of my Management Trainee Program
Bachelors Degree in "Media Managment" with hons.
A Masters in Business Administration, summa cum laude
Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.
On my website here you can find my latest thoughts around trends and industry developments
You can also connect here:
Connect on LinkedIn© 2025 Fritz Oberhummer
