Lobster up the Sea Blog

Author Archives: Fritz Oberhummer

Fritz Oberhummer

"Lobster Up the Sea" are the personal musings of Fritz Oberhummer, a travel and technology professional. If you want to connect directly you can do this right here: LinkedIn (PS: The nick-name comes from my German name being translated into English, just in case if you were wondering ;)

How the principles of “Health, Wealth and Love” govern your joblife

How the principle of Health, Wealth and Love governs your job life

No doubt, we currently live in troubled times; but for the history of mankind this hardly news and the only constant always ever has been “change and challenge”, leaving its mark on all of those who came before us. To countersteer the many effects which such times bring (anxiety, stress, fear, hate) many ancient societies have developed principles of keeping life in balance as key success factors both for personal/social survival, growth and endurance. May it be the Bible, the…

Posted in Business Philosophy | Leave a comment

COVID19: A bit of hope for you!

Picture from my passport aobut September 14th 2011

“SEP 14 2001″ – this date should give all of you hope! Because it relates to a personal story that happened in times of global uncertainty, fear and a “black swan” event that left humanity reeling. And also a story of hope and never giving up, despite a common feeling that our world is under pressure like not seen before…

So take 10 minutes of this time, read it and I promise you will feel better!

Posted in Allgemein, International, Life's storys | Tagged , , , , , , , | Leave a comment

Setting new standards for travel technology

banner fritz

The pace of evolution in travel technology is staggering: about 6 years ago, when I took up my position at Expedia Partner Solutions (back then called “EAN – Expedia Affiliate Network”), I came into early touch with some of those companies who specialize themselves on building travel technology for third-partners. What initially sounded like an ideal solution on paper for some travel companies stretched thin on tech resources was in reality often only a crude operation….

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Why “Bitcoin for Travel” is flawed…

blockchain for travel: winding tree

Whereas Bitcoin only a few years ago was being laughed at as the currency of some true online nerds, the situation especially with the arrival of Ethereum, the next generation Bitcoin which then additionally holds so called “Smart Contracts” has changed: there is now a myriad of startups banking on this technology and trying to cash in early via “ICOs” (Initial Coin Offerings). Certainly the travel world also is not far behind to jump on that bandwagon and Winding Tree, the Etherium-based Blockchain solution, promises a lot upfront here…

Posted in Blockchain | Tagged , , , , , , , , , | 19 Responses

The incredible ludicrous fear of being a natural skier

Stuntfish by GlennZ

The following story is a true story and should give you some food for thought…and not only if you ever have been on a ski slope in your life, but read the whole thing first…

Posted in Allgemein, Persönliches | Leave a comment

SEO/SEM Strategy Analyst needed – join us!


So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate Network and become part of one of Expedias fastest growing business units. Find out more at the next page!

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Schema.org update: Taking E-Commerce to the next level

Incomplete Microdata

Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display product prices and availability in SERPs is certainly one of the most interesting features for E-Commerce based websites. Recent changes, especially the marriage with the “GoodRelations” format have brought some new changes though.

Posted in RichSnippets | Tagged , , , , , , , , | 44 Responses

Great content for Google+ within 30 seconds


Google+ is finally starting to become of age and SEOs now haved added Google+Pages to their daily workflow – which obviously can be strenuous at times since it’s quite likely that a lot of your time is already tied up with the other “classic” SEO fields.

In order for you to gain back some of that time I have developed a quick 3-step guide how to maintain and further develop those Plus pages the easy way – so that you can gain back some of that extra needed time  for other SEO stuff!

Posted in Google, Google+, SEO, Social Media | Tagged , , , , , , , , , , | 3 Responses

Fast, Faster, SEO-fast!

hochgeschwindigkeitsSEO: Speed up your Wordpress Site

Page speed has become a major SEO factor in 2012 and also as a primary factor for user experience of your site: if your site does not load fast enough your potential visitors will be gone in a blink of an eye…Here you will find a guide for the most important Wordpress plugins to put your site “on steroids” and go to full-Warp-SEO speed

Posted in SEO, Wordpress | Tagged , , , , , , , , , , , | 1 Response

Catch me if you can! Really valuable 404s


What if your are missing out on some really valuable backlinks? And not the ones that you still might have to research, but the ones that already exist and point at your page? In my quick guide you can find an overview how you can find out if you have link power loss through some links gone astray – and how to find out what these links are and what you can do with them in order to boost your site.

Posted in Backlinks, Google, SEO, Wordpress | Tagged , , , , , , , | Leave a comment